The African Continental Free Trade Area (AfCFTA) Secretariat, in collaboration with the Mastercard Foundation and TradeMark Africa, has unveiled a transformative four-year fisheries programme. This initiative aims to create over 240,000 work opportunities and increase trade in fish and fish products by approximately $100 million by 2028 across seven countries. Kenya, Uganda, Tanzania, Democratic Republic of Congo (DRC), Zambia, Nigeria, and selected Island state are the beneficiary countries. The programmme empowering Small, Medium, and Micro Enterprises (SMMEs), particularly addressing structural challenges faced by women and youth in the fisheries value chain. Key components of the program include comprehensive training, facilitating access to markets and finance, establishing crucial supply chain linkages, developing digital solutions, simplifying trade regulations, ensuring compliance with standards, and facilitating seamless cross-border market access. Secretary-General Wamkele Mene highlighted AfCFTA’s role in fostering entrepreneurship and job creation in Africa’s burgeoning market of 1.4 billion people. The programme aligns with AfCFTA’s objective of inclusive growth and creating a unified African market to benefit all citizens. Allen Sophia Asiimwe, Deputy CEO of TradeMark Africa, emphasized the programme’s significance in overcoming structural barriers for women and youth in the fisheries sector, paving the way for economic growth, food security, and poverty reduction. Daniel Hailu, Executive Director of Pan-African Programs at the Mastercard Foundation, underscored the programme’s potential to generate sustainable employment opportunities, promote intra-African trade, and contribute to overall economic prosperity and poverty alleviation. This collaborative effort marks a significant stride towards inclusive trade and economic empowerment, setting the stage for a more equitable and prosperous future across Africa.